Marketing Tips, Insights and Blogs

Investing the time, energy and budget into strong copy, video and photography will connect your boating brand to your customers and convert sales.

By telling the story of your brand's heritage and boating lifestyle, you you'll attract and engage the attention of prospective customers researching online.

The visual nature of Instagram and the social network's demographics are ideal for marketing your boating brand. Learn the best practices for easy sharing.

Your sport may have an offseason, but your marketing shouldn’t. Learn how to effectively plan for the year and where to spend your marketing dollars.

Performing a brand audit builds an understanding of how effectively your visual brand is working as a cohesive unit. Learn what that process looks like.

Here are three key reasons why you need a pricing tool on your boat website, and how to get started building it now.

Here's why your branding and marketing should work in tandem to best represent your boating company, and how to get started improving both today.

In order for your marine, paddlesports or fishing company to generate opportunity through its marketing, it needs a well-balanced marketing engine full of inbound and outbound tactics.

Have you truly considered what role your website plays in your overall marketing ecosystem?

Learn how to develop an SEO and SEM strategy for your boating company. In this post we share the difference between "pull" and "push" marketing and why content is STILL king.