21 Aug 2018

Your Best Boating Sales Weapon: Custom Website Content

By telling the story of your brand's heritage and boating lifestyle, you you'll attract and engage the attention of prospective customers researching online.

14 Aug 2018

Make Instagram Your Boating Company’s Key Social Platform

The visual nature of Instagram and the social network's demographics are ideal for marketing your boating brand. Learn the best practices for easy sharing.

18 Jul 2018

How to Plan & Spend for Your 4 Key Marketing Seasons

Your sport may have an offseason, but your marketing shouldn’t. Learn how to effectively plan for the year and where to spend your marketing dollars.

11 Jul 2018

An Expert Approach to Performing a Brand Audit in the Boating World

Performing a brand audit builds an understanding of how effectively your visual brand is working as a cohesive unit. Learn what that process looks like.

20 Apr 2018

Every Boat Manufacturer’s Website Should Have a Pricing Tool

Here are three key reasons why you need a pricing tool on your boat website, and how to get started building it now.

09 Apr 2018

Does Your Brand Reflect the Quality of Your Boats?

Here's why your branding and marketing should work in tandem to best represent your boating company, and how to get started improving both today.

16 Feb 2018

Sending Email Campaigns to Previous Customers Matters Too

When you think of marketing campaigns, you generally assume that you’re going to target new business. In this article, we talk about how you can get new business by emailing previous customers.

06 Feb 2018

To Hire an Agency or Not to Hire an Agency?

Utilize this comprehensive pro/con list to uncover the best decision for your brand's marketing efforts: in-house, freelance, or agency partnership.

24 Jan 2018

How to Allocate Your Marketing Budget: Branding, Traditional & Digital Strategies

Generate better leads and gain more customers through digital marketing by appropriately allocating your marketing spend.

18 Jan 2018

The Modern Marketing Ecosystem and Its Components

In order for your marine, paddlesports or fishing company to generate opportunity through its marketing, it needs a well-balanced marketing engine full of inbound and outbound tactics.

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