Marketing Tips, Insights and Blogs

When marketing a fishing or paddlesports company, there are so many options for online advertising. Learn your brand's best options for ads - PPC, display, social, and video - and get started today!
Marketing an outdoor brand and its products is most successful when you have a well-balanced strategy. Discover how the modern marketing ecosystem works for you.
In the boating industry, events are about more than exposure. From demo days to competition sponsoring, learn how to attract customers and connect to owners.
Think about it - any time you want to learn more about a company, product or service, what's the first thing you do? Pull up your search engine of choice (67% of search share goes to Google btw) and start typing. What you find (or don't) often immediately shapes your perception of the company or brand you're researching and weighs heavily on your decision-making.
Step-by-step guide to help you prepare for your next boating or fishing trade show event. Learn how to do it right and maximize your ROI.
You build high-quality, well-crafted boats. But your sales are down. Learn how to elevate your branding to increase profit and attract buyers.
Your customers' stories are your best sales tool. Learn how to use social proof as part of a strong marketing plan for your boating business.
Investing the time, energy and budget into strong copy, video and photography will connect your boating brand to your customers and convert sales.